DoorDash expands sports sponsorship with WWE, UFC partnership

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DoorDash has significantly expanded its sports marketing footprint by signing a multi‑year partnership with TKO Group Holdings, the parent company of WWE (World Wrestling Entertainment) and UFC (Ultimate Fighting Championship). Under the agreement, DoorDash becomes the official on‑demand delivery partner for both sports powerhouses, gaining prominent branding rights across live events, broadcasts, and digital platforms worldwide.

As part of the collaboration, DoorDash will be showcased as a presenting partner at a future WWE Premium Live Event and a 2026 UFC numbered event, giving the brand visibility during some of the most high‑profile moments in professional wrestling and mixed martial arts. This exposure spans arena signage, promotional content, and integrations during televised broadcasts.  

The deal also includes plans to create original fan engagement content featuring WWE Superstars and select UFC athletes, with opportunities for athlete ambassadorship across DoorDash’s marketing ecosystem. Digital content featuring talent and interactive activations aims to deepen engagement with key audience segments, particularly younger and culturally diverse fans who are passionate about both combat sports and on‑demand services.

TKO reports that WWE and UFC collectively reach a global fan base of over one billion viewers across more than 210 countries, with nearly half of those fans in the coveted 18‑34 demographic—a segment DoorDash is keen to connect with through dynamic experiences.

This partnership reinforces DoorDash’s broader sports sponsorship strategy, which already includes deals with major events such as the FIFA World Cup 2026. By aligning with cultural icons like WWE and UFC, DoorDash is positioning itself as more than a delivery platform—evolving into a lifestyle and entertainment partner at the intersection of sport, culture, and fan engagement.