216 Amazon is set to enhance Prime Video in India with a dedicated, free 24×7 news section, expected to go live by the end of 2025. The feature will be accessible to all existing Prime Video subscribers and will include live feeds from prominent Indian news networks such as NDTV, India Today, and Republic, among others. This marks a significant expansion of Amazon’s content offerings, positioning Prime Video not just as an entertainment hub but also a go-to destination for current affairs. The move reflects Amazon’s broader strategy to deepen engagement and retention in a highly competitive streaming market, especially as global platforms like Netflix and Disney+ look to localise their services. The news tab will be integrated within the Prime Video app, making it easy for users to toggle between entertainment content and real-time news without switching platforms. While there are no plans to place the feature behind an additional paywall, Amazon aims to use it as a value differentiator—especially in a price-sensitive, mobile-first market like India. By offering free, always-on news within a premium platform, Amazon is banking on increasing stickiness while opening up potential for future advertising integrations and partnerships. You Might Be Interested In When AI infrastructure became marketing narrative Rishad Premji Marks Wipro’s 80-Year Legacy with Glimpse into Its Humble Beginnings L’Oréal’s Hyderabad beauty tech hub signals India’s rise as a global brand innovation market Centre expands startup definition to include deep-tech ventures CCI approves Tilaknagar’s ₹4,150 crore acquisition of Imperial Blue whisky Norwegian cruise line brings back iconic ’90s tagline in new global campaign
