Friday, February 6, 2026
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by R Pal

Once considered a supplementary channel, audio is being re-engineered by Spotify into a strategic marketing …

by R Pal

Wonderful Pistachios didn’t just launch another ad campaign—it engineered a multi-sensory strategy designed to meet …

by R Pal

In a bold move to reshape football marketing, Pepsi has launched a global campaign that …

by R Pal

Tariff-driven economic uncertainty is clouding spending forecasts, forcing brands and advertisers to recalibrate strategy amid …

by R Pal

As platform ROI wanes, Indian marketers must pivot to first-party data—an untapped edge in building …

by R Pal

In the AI era, content must be optimised not just for search engines—but for answer …

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