Consumers respond better to useful AI-generated ads 

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Consumers are showing stronger acceptance of AI-generated advertising when campaigns deliver clear usefulness and personalized value, according to a new report from Canva.

The research suggests audiences are less concerned about whether content is AI-generated and more focused on relevance, convenience, and creativity. Brands using AI for personalized recommendations, visual customization, and faster content delivery are seeing stronger audience interaction.

Industry analysts say marketers are increasingly shifting from novelty-focused AI campaigns toward practical applications that improve customer experience and campaign performance. The findings reflect how generative AI is becoming more integrated into mainstream advertising operations.

The report also highlights growing expectations around authenticity and transparency. Experts note that consumers still react negatively to AI-generated content that feels generic, repetitive, or disconnected from real audience needs.

A Canva representative said brands succeed when AI “enhances usefulness rather than replacing creativity.”

According to the report, marketers are prioritizing AI tools that support personalization, rapid content creation, and larger campaign production without sacrificing relevance.

As AI adoption expands across advertising, usefulness and audience trust are emerging as major factors shaping long-term consumer acceptance.