274 R/GA introduces a proprietary AI Search Optimisation Platform to help brands maintain visibility as AI-driven search reshapes digital discovery.As AI-driven platforms like ChatGPT, Gemini, and Perplexity redefine how consumers seek information, traditional SEO strategies are rapidly becoming obsolete. In response, R/GA has unveiled its proprietary AI Search Optimisation (ASO) Platform, designed to help brands navigate this shifting landscape. The platform offers real-time tracking of brand presence across leading AI search tools, sentiment analysis of AI-generated recommendations, and competitive benchmarking. By leveraging AI-enabled analytics agents and large language models (LLMs), the tool provides actionable insights to enhance brand visibility in AI-driven search environments. Nick Coronges, R/GA’s Global CTO, emphasized the platform’s role in addressing emerging client needs: “As part of our Innovation Fund, we’re investing in creating new products and solutions for our global clients that address emerging needs.” Marc Williamson, Director of Marketing Sciences at R/GA, added, “We now have continuous monitoring across sectors, brand-specific benchmarking, and can detect changes in real-time. With over 34% of Google queries now featuring AI-generated overviews, and projections indicating a 25% decline in traditional search engine volume by 2026, brands must adapt to maintain relevance. R/GA’s ASO Platform provides the tools necessary for brands to understand and influence their presence in AI-driven discovery experiences. You Might Be Interested In Reddit becomes must‑use channel as AI search surfaces its content From Disruption to Contribution: Why Brands Must Earn Their Place in Culture Marketers race ahead with AI, but consumer trust falls behind PepsiCo Revives Poppi to Reclaim Cola Relevance Kai Perfume Sells Out with Celeb Buzz EA to be acquired by PIF, Silver Lake, Affinity in $55 billion deal
