Bad Bunny and Method Reinvent the Restroom Experience

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In an unconventional brand collaboration, eco-conscious soap brand Method has partnered with global music icon Bad Bunny to transform stadium bathrooms into culturally inspired “clean zones” during his Puerto Rico concert residency.

Designed as part of Method’s experiential marketing push, the activation reimagines restrooms as spaces of celebration rather than afterthoughts. Installations include motion-activated fragrance bursts, neon murals, and soundscapes featuring Puerto Rican artists.

With hygiene a major concern at crowded events, the partnership serves dual goals: reinforcing cleanliness and spotlighting Latinx culture. “We didn’t want to sponsor the show—we wanted to shape the experience,” said Kevin Rutherford, CEO of Method.

Bad Bunny fans—dubbed “el Conejo Malo” devotees—were treated to a multisensory surprise that ties brand utility with emotional resonance. It’s part of a rising trend in F&B and CPG marketing where utility is merged with immersive cultural storytelling.

A recent Nielsen survey shows 62% of Gen Z consumers prefer brands that support local culture through activations, not just ads. Method’s brand equity saw a 22% lift after similar installations at Coachella.

“This is not just about soap. It’s about what clean feels like, smells like, and sounds like—especially when you’re proud of where you’re from,” said Method’s campaign director.

By turning overlooked spaces into cultural showcases, Method is expanding the definition of F&B hygiene marketing—blending function with fandom.