57 Eli Lilly and Company has unveiled the latest phase of its Get Better campaign, focusing on combating misperceptions about obesity care. The campaign, launched earlier this year to underscore Lilly’s commitment to improving health through medication, aims to raise awareness about the seriousness of obesity and the appropriate use of anti-obesity medicines. The campaign features two films, “Shame” and “Big Night,” which highlight Lilly’s perspective on obesity and its dedication to patient care. According to Jennifer Oleksiw, Lilly’s Global Chief Customer Officer, these films aim to initiate conversations about obesity as a disease and challenge the stigma associated with it. “Shame,” released during Obesity Care Week, emphasizes the importance of discussing obesity without judgment or stigma. Meanwhile, “Big Night,” timed with awards season, addresses concerns about the misuse of anti-obesity medications outside their approved indications. Oleksiw emphasizes Lilly’s commitment to patient safety, noting that their medications are intended for the treatment of serious diseases and should not be used for cosmetic weight loss. Lilly advocates for the appropriate use of these medicines under the guidance of healthcare professionals to ensure the well-being of patients. You Might Be Interested In Insight into Major U.S. Bank Mergers and Acquisitions FDI plunges on global recession fears US Fed Approaches Confidence Threshold for Interest Rate Cuts, Says Powell Warner Bros. Discovery names Mark Thompson CEO and chairman of CNN FSB Plenary Convenes in Basel India To Take Over G20 Group’s Chairmanship
