Casey’s Pumps Up Convenience with Foodie Focus

81

Casey’s, a leading convenience store chain, launched a new campaign, “It’s Not Crazy, It’s Casey’s.” This campaign aims to highlight Casey’s transformation beyond a typical gas station by emphasizing its fresh, crave-able food options, friendly service, and overall convenient shopping experience.

This new direction comes after extensive market research and leverages Casey’s strengths in delicious food offerings, customer connection, and convenient locations. Casey’s boasts of being the country’s third-largest convenience store chain and the fifth-largest pizza chain, with over 2,600 locations across 17 states.

The campaign highlights the surprising fact that customers can enjoy restaurant-quality food alongside their daily necessities while filling up their gas tanks at Casey’s. Casey’s commitment to innovation is evident in their recent additions like thin-crust pizza and new sandwich menus, alongside exciting limited-time offerings and exclusive products. Their private label product line is also expanding, offering over 300 products across various categories and contributing to a growing share of their sales.