Numa and Visa Join Forces to Advance Financial Inclusion in Saudi Arabia

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Numa, a leading fintech startup dedicated to empowering freelancers and micro businesses in the Middle East and North Africa (MENA), has announced a strategic partnership with Visa, a global leader in digital payments. The “Partner for Growth Agreement” involves a significant investment aimed at accelerating Numa’s mission to bridge the financial services gap for freelancers and solo entrepreneurs across key markets, including Saudi Arabia.

Founded in Jordan, Numa has been a pioneer in financial innovation, offering digital banking solutions tailored for the freelance economy. The partnership with Visa represents a significant milestone, enabling Numa to expand its services to current and future customers across different markets.

The collaboration reflects a shared commitment to promoting financial inclusion and supporting the burgeoning freelance market in the MENA region, projected to reach $40 billion by 2030. Loay Malahmeh, Founder and CEO of Numa, emphasized the importance of the partnership in realizing their vision of providing comprehensive financial services to freelancers.

Visa’s global expertise in digital payments is expected to propel Numa’s expansion plans into Saudi Arabia and beyond. Hasan M. Kazmi, Vice President and Head of Digital Partnerships for Visa in the CEMEA region, highlighted Visa’s role in facilitating geographical expansion for fintech companies, fostering financial inclusion, and supporting the growing freelance market in MENA.