Tuesday, July 23, 2024
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The National Football League announced that Google’s YouTube TV will be the new owner of the Sunday Ticket subscription package, starting in the next season. This marks the league’s second media rights deal with a streaming service.

YouTube TV will pay approximately $2 billion per year for the rights to Sunday Ticket, which will be available in two ways at the start of the 2023-24 season: as an add-on package on YouTube TV and as a standalone a-la-carte option on YouTube Primetime Channels, which allows users to subscribe to individual streaming services and channels and watch movies.

The pricing for Sunday tickets has not yet been announced. The league had previously been in negotiations with several potential buyers, including Apple, Amazon, and Disney.

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