Marriott International and Delonix Group Forge Strategic Alliance

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Marriott International and Delonix Group, a prominent hospitality entity based in China, have announced a substantial long-term collaboration aimed at expanding Marriott’s Tribute Portfolio brand in mainland China. Delonix Group, boasting a portfolio comprising ten hotel brands with over 1,400 hotels operational or in development, envisions integrating at least 100 properties into the Tribute Portfolio in the forthcoming years.

Under this partnership, Marriott International will franchise its Tribute Portfolio brand in conjunction with select Grand New Century and other premium brand hotels managed by Delonix Group. These hotels are slated to be accessible for booking through both companies’ direct channels and will participate in their respective loyalty programs.

Yibing Mao, President of Greater China at Marriott International, emphasized the alignment of objectives to enhance guest experiences and drive robust growth across China. Gavin Yu, Chief Development Officer, Greater China at Marriott International, highlighted the significance of catering to sophisticated Chinese travelers seeking authentic destination experiences.

Delonix Group’s diverse hotel portfolio spans ten core brands with over 1,400 operational or under-development properties, alongside ventures in restaurants and entertainment. Grand New Century, founded in 2005, represents Delonix Group’s premium hotel brand with a substantial footprint across China.

Tribute Portfolio, Marriott International’s expanding global family comprising over 100 character-filled independent hotels in nearly 30 countries and territories, resonates with a commitment to captivating design and vibrant social experiences for guests and locals alike.