additiv Et with New Dubai Officexpands Presence in Middle Eas

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additiv, a global provider of FinTech and embedded finance solutions, has extended its footprint in Dubai, UAE, with the inauguration of a new fully operational office.
In addition to fortifying its executive team locally, additiv reaffirms its commitment to recruiting key talent from the region across various domains such as research and development, customer delivery, and sales. This initiative aims to support the seamless implementation of cutting-edge wealth, credit, and insurance solutions, aligning with the growing aspirations of its clientele and collaborators.
Thomas Schornstein, General Manager Middle East/Africa at additiv, emphasized Dubai’s position as a premier global fintech hub, highlighting its regulatory clarity and innovation-friendly environment conducive to fostering investment and technological advancements. The company’s dedication to the region involves ongoing investments in local infrastructure and talent acquisition, ensuring the delivery of top-notch technology and strategic financial services advice to clients and partners across the Middle East.
Operating in Dubai since 2020, additiv identifies the Middle East as a pivotal market for its future expansion. The choice of the DIFC Innovation Hub as its regional headquarters underscores its commitment to leveraging one of the world’s most advanced financial centers and innovation communities in the region.
Niraj Naetsawan, Country Head UAE at additiv, expressed enthusiasm about the inauguration of the new office at Innovation Hub One, DIFC. He emphasized the growing demand for embedded finance in wealth management across the Middle East, driven by factors such as expanding affluent and middle-class populations, increased digital proficiency, and substantial wealth transfer activities. additiv’s strategy involves intensifying its investment in the Middle East, expanding its operational footprint and workforce to ensure the delivery of exceptional services across the UAE, Saudi Arabia, Qatar, and other emerging markets in the region.
The newly established additiv office is poised to serve as a regional hub, empowering financial and non-financial institutions to leverage digital innovation for business transformation. By integrating new wealth, credit, and insurance solutions into their existing offerings or distribution channels, these institutions can significantly enhance their service portfolios to meet evolving market demands.