HSBC Launches Zing App to Challenge Fintech Rivals in Forex Market

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Global banking giant HSBC has unveiled its entry into the world of forex with the introduction of an international payments app and debit card named Zing in the UK. The app aims to provide customers with affordable foreign exchange services, placing it in direct competition with established players like Wise and Revolut Zing allows users to hold up to 10 different currencies within the app and facilitates international transfers to over 30 countries globally. Additionally, customers can utilize the app and associated debit card for cost-effective spending abroad

As part of its launch incentives, Zing offers exclusive rewards and a limited edition “founding member” card to the first 10,000 customers who join. Founding members enjoy the choice of fee-free currency conversions on transactions up to £1,000 in the first year or opt for 20 fee-free global ATM withdrawals.

Non-founding members receive one fee-free international withdrawal per month, with subsequent withdrawals incurring a £2 or equivalent charge. Zing also imposes a variable conversion fee, starting at 0.6% for non-founding members.

Contrary to initial reports of a waiting list, Zing has clarified that the app is immediately available for download. Importantly, Zing operates as a separate entity from HSBC, making it accessible to all UK residents aged 18 and above, irrespective of HSBC customer status.

The Zing app, although not a bank, is regulated by the Financial Conduct Authority (FCA). However, funds within the app are not protected by the Financial Services Compensation Scheme (FSCS) but rather through a safeguarding process, as explained by Zing.

To gauge Zing’s competitiveness, a comparison with established fintech competitors reveals key differences. Zing offers no monthly fee for both founding and non-founding members, providing a competitive edge in terms of usage, conversion fees, and withdrawals abroad.

Russ Mould, investment director of AJ Bell, attributes the early success of Zing to factors such as cost, trust, and service quality. He emphasizes that Zing’s association with HSBC’s financial strength could be advantageous, particularly in a landscape where fintechs are increasingly focused on profitability and cash flow.

As the forex market witnesses the emergence of new contenders, the ultimate positioning of Zing in terms of pricing and services vis-à-vis fintechs and traditional banks remains to be seen. For those seeking conventional yet low-cost travel payment options, a roundup of the best travel cards is recommended.