BYD, Chinese EV Automaker: Debuts Han Sedan in the Middle East

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Chinese electric car manufacturer BYD announced the launch of its flagship Han sedan in the United Arab Emirates (UAE) this week. The exact commencement date for deliveries has not been specified, and BYD’s local website indicates the availability of its ATTO 3 model for purchase in the UAE as well.

This move signifies another effort by Chinese businesses to expand into the Middle East, where geopolitical tensions have posed challenges for entering the U.S. and expanding in Europe. Countries in the Middle East, including Saudi Arabia, are actively working on multi-year plans to reduce their reliance on fossil fuels.

In June, Chinese electric car startup Nio secured $738.5 million from a fund owned by the Abu Dhabi government, showcasing increased interest and investment in the region.

BYD’s latest development is part of a collaboration with Al-Futtaim Electric Mobility Company, leading to the opening of a showroom in Dubai Festival City. In March, a press release outlined Al-Futtaim’s representation of BYD in the UAE, making it the first Middle Eastern country to have BYD cars on its roads. The release also detailed plans to introduce four car models, both fully electric and hybrid, to the market by the end of the year.

BYD has experienced significant growth in China’s domestic auto market and has been gradually expanding its passenger car business globally. The Han sedan, launched in China in 2020, is available in hybrid and pure electric versions, powered by BYD’s “blade battery.” In 2020, the Han sedan entered the top 10 best-selling new energy vehicles in China, according to data from China’s Passenger Car Association, with the new energy category encompassing electric and plug-in hybrid power sources.