Skechers Announces Global Footwear Partnership With John Deere

65

Skechers, known for its comfort technology, has teamed up with iconic American brand John Deere to launch a co-branded footwear collection aimed at agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters. This new line, set to hit stores in July 2024, promises to blend Skechers’ comfort innovations with John Deere’s rugged and reliable image.

Michael Greenberg, President of Skechers, highlighted the synergy between the two brands: “Skechers x John Deere is the union of two trusted American brands—bringing their appeal, their technologies, their style—all to deliver comfort that performs to millions who need and want it.” Greenberg emphasized that the partnership aligns with Skechers’ position as a leading work footwear brand while also appealing to outdoor and fashion markets.

The collection aims to reach a broad audience through various distribution channels, including specialty boutiques, leading department stores, and work retailers. Skechers and John Deere aim to leverage their strong brand recognition to penetrate new markets globally.

Mara Downing, Vice President of Corporate Communications and Brand Management at John Deere, expressed excitement about the collaboration: “The John Deere brand is exemplified by the active, hard-working farmers, construction workers, maintenance crews, and weekend warriors who bring our brand to life. We’re thrilled this partnership will bring the innovative, rugged, and high-quality footwear Skechers is known for to all those who live and work just as hard as our customers.”