United Rentals Reports Strong Digital Adoption

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United Rentals, the world’s largest equipment rental company, today reported strong adoption across its digital platforms, including Total Control, United Rentals Mobile App, and the online marketplace. During Q1 2024, over 70% of United Rentals’ revenue came from customers who use one or more digital tools to support their safety, productivity, and sustainability objectives.

Customers are using United Rentals’ digital platforms throughout the rental experience: from renting equipment, checking real-time status of deliveries, placing service calls and tracking status, taking equipment off rent, to making payments. In addition, customers can monitor usage remotely through telematics to right-size the fleet on the project, ensuring that the rented fleet is utilized effectively.

Telematics data is available through Total Control, a cloud-based worksite management solution that offers visibility and insights into boosting productivity, equipment utilization, tracking GHG emissions, and connecting Worksite Performance Solutions like equipment and site access management. The company has the largest number of telematics-enabled equipment in the industry with over 375,000 units.

“The industry is continuously evolving, and digital solutions have helped strengthen our partnership with customers,” said Paul Maddison, Director of Digital Innovation, United Rentals. “Our team is focused on simplifying the customer experience, as well as providing relevant alerts and notifications throughout the rental process.”

United Rentals is dedicated to delivering the best digital experience to customers and continues to improve and expand its digital capabilities and features. Within the last year, United Rentals launched a series of new capabilities and feature enhancements to the self-service digital experience that help customers streamline the rental process and make more informed decisions for their worksites.