78 Brands that presently contact clients through separate apps and websites will need to expand their offerings to include WhatsApp-based commerce. According to the Jio Platforms-owned company, which builds business commerce platforms for businesses within WhatsApp, many early adopters have made WhatsApp their primary route for retail sales. Marketing, commerce, and customer service use cases are rapidly emerging, and even more, are being developed. The JioMart chatbot launched in November 2021, becoming the first end-to-end shopping channel on WhatsApp. Since then, the channel has achieved a 68% repeat purchase rate, with over 1500 daily orders on average. You Might Be Interested In Musk’s Twitter 2.0 disbands Trust and Safety Council Apple set to revolutionize device performance with a new in-house chip design Japan and Philippines Forge Closer Ties Amidst China’s Aggression IBM to acquire Octo, a U.S.-based IT modernization and digital transformation services provider Exploring the potential of the Metaverse: A glimpse into the future of online interaction RBI AI-ming For Improvement In Supervisory Functions