“Avatar: The Way of Water” may jump start the theatre industry back to glory but may not be enough

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A strong box office opening is anticipated for “Avatar: The Way of Water.” Analysts estimate that between $150 million and $180 million might be required to launch it in the US. To be as successful as the previous film, it will need to have strong legs over the upcoming months. The majority of “The Way of Water’s” earnings will occur in 2023. After the epidemic, the theatre business hasn’t exactly showed many indications of revival. Currently, “Top Gun: Maverick” is the most successful film of the year both domestically and internationally.

After a difficult 2022 for the film business, “The Way of Water” will make the most of its money in 2023 if it can maintain its momentum week to week.

The performance of “Top Gun: Maverick,” which is presently the highest-grossing movie of the year both in the US and globally, is the biggest indicator of a resurgence for the theatre business since the epidemic.

When compared to before the epidemic, the rhythm of significant premieres reveals how few movies are now regularly released. Through December 5 of this year, there have been 37 fewer broad releases in cinemas than there were in 2019, according to Dergarabedian.

Any film that can, so to speak, “punch above its weight” is most appreciated at the multiplex, according to Dergarabedian. “The absence of movies has caused a dent in the domestic income,” he added.