261 As a result of a joint venture with the French cheese manufacturer Bel, packaged food producer Britannia Industries Ltd anticipates a five-fold increase in its cheese business to $1,250 crore over the following five years. Britannia and Bel formed a cooperation earlier this week to provide various cheese products for the Indian market. The joint venture will be renamed Britannia Bel Foods Pvt. Ltd. and Bel will purchase a 49% stake in Britannia’s wholly-owned subsidiary Britannia Dairy Pvt. Ltd. as part of the terms of the agreement. To tap into India’s modest but expanding cheese market, the company will produce and distribute co-branded goods under the “Britannia” and “The Laughing Cow” trademarks. The company has launched ₹10 cheese sachets of The Laughing Cow brand and will seek to expand its reach across the country in the coming months. You Might Be Interested In Walmart Considering IPOs for Flipkart and PhonePe Bank of Khyber selects BPC to enhance e-commerce security Fintech unicorn BharatPe sees losses increase to INR 5,594 crore in FY22 MongoDB and Snowflake Data Giants, Receive Upgrades Temasek Injects Up To $198 Million into Australian ETF Leader Betashares Burford Capital Granted Permission to Lead Sysco Chicken Antitrust Lawsuits