Tuesday, July 23, 2024
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As a result of a joint venture with the French cheese manufacturer Bel, packaged food producer Britannia Industries Ltd anticipates a five-fold increase in its cheese business to $1,250 crore over the following five years. Britannia and Bel formed a cooperation earlier this week to provide various cheese products for the Indian market. The joint venture will be renamed Britannia Bel Foods Pvt. Ltd. and Bel will purchase a 49% stake in Britannia’s wholly-owned subsidiary Britannia Dairy Pvt. Ltd. as part of the terms of the agreement.

To tap into India’s modest but expanding cheese market, the company will produce and distribute co-branded goods under the “Britannia” and “The Laughing Cow” trademarks. The company has launched ₹10 cheese sachets of The Laughing Cow brand and will seek to expand its reach across the country in the coming months.

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