Friday, July 5, 2024
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As the countdown to the Olympic Games Paris 2024 and Paralympic Games Paris 2024 ticks away, Gillette Venus has unveiled its collaboration with prominent U.S. swimmers. With a mere 71 days until the Olympics and 104 days until the Paralympics, Venus is set to empower athletes both in and out of the water. The brand has teamed up with athletes like Lydia Jacoby, Anastasia Pagonis, and Torri Huske, among others, as they gear up for Paris 2024.

For swimmers, the pre-race ritual of growing out body hair before shaving it off is pivotal for optimal performance in the pool. Understanding the significance of this routine, Venus aims to support swimmers during these critical moments.

Lydia Jacoby, U.S. Olympic Gold Medalist, shared her perspective, stating, “As a competitive swimmer, my pre-race routine starts with my shave. As someone with sensitive skin, I have always trusted Venus to give me the smoothest shave without irritation so I can focus on swimming.”

With the Paris 2024 Games on the horizon, Venus is launching a new campaign featuring Lydia and U.S. Paralympic Gold Medalist, Anastasia Pagonis. Additionally, the brand is introducing a new Gold Razor this summer to amplify the campaign’s impact.

Joining the roster of ambassadors are swimmers such as U.S. Olympic Silver Medalist Torri Huske, U.S. Olympic Gold Medalist Abbey Weitzeil, U.S. Olympian Erica Sullivan, and Olympic Hopeful Kelly Pash. Expect to see social content rolling out in the coming months, showcasing their partnership with the Official Razor of Team USA.

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