Thursday, May 23, 2024
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Continuous scrolling is now rolling out to desktop search results in the United States. The update will display up to six pages of URLs before prompting users to click on “more results”. Google noted last year, upon updating mobile search results to continuous scrolling, that there’s no difference in Search Console.

As Google continues to fill the first page of search results with ads, featured snippets, media, ‘people also ask’ boxes, and other features, this update is a win for regular web pages.

Giving searchers the ability to scroll through six pages at once increases their likelihood of seeing more results before hitting a roadblock.

Continuous scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically loaded.

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