Wednesday, May 29, 2024
English English French Spanish Italian Korean Japanese Russian Hindi Chinese (Simplified)

As the world becomes more and more digital, the need for original background music in videos and podcasts is on the rise. However, the process of obtaining the rights to use certain songs can be a daunting task for creators, leading them to either not use music at all or to choose from a limited selection of royalty-free tracks. But now, there’s a solution.

Bengaluru-based startup,, has created an AI-based music creation tool that simplifies the process of creating original, royalty-free background music. Co-founders Siddharth Bhardwaj and Mansoor Rahimat Khan, who have backgrounds in music and technology, have designed the tool to work like a music director. Users simply set the duration of the desired music piece, choose the tempo and genre, and the AI analyses its database to offer five options that align with the theme of the video or podcast. These tracks can then be customised and tweaked as needed before being published.

The system works using deep learning networks, a type of AI that analyses large amounts of data. The company works with hundreds of musicians to source samples for their database, which currently boasts 50,000 samples from 200 artists. Bhardwaj emphasizes that the tool is not meant for musicians, but rather for creators looking for background music for their videos or podcasts.

While AI can assist in composing music and idea generation, it cannot replace musicians. Bhardwaj believes that AI will play a vital role in the future of music creation as a collaboration between humans and technology. “AI is already creating something for you, but it is your job to curate and customise it to meet your needs,” he explains. He believes that AI has the potential to not only make the process more cost-effective, but also to increase engagement and improve the culture of storytelling with compelling background music.


* indicates required

The Enterprise is an online business news portal that offers extensive reportage of corporate, economic, financial, market, and technology news from around the world. Visit to explore daily national, international & business news, track market movements, and read succinct coverage of significant events. The Enterprise is also your reach vehicle to connect with, and read about senior business executives.

Address: 150th Ct NE, Redmond, WA 98052-4166

©2024 The Enterprise – All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept