Wednesday, June 19, 2024
English English French Spanish Italian Korean Japanese Russian Hindi Chinese (Simplified)

In two days, Lionel Messi’s “World Champions” post has garnered more than 70 million likes. The previous record was held for almost four years by @world_record_egg, which gained 54 million likes till 2019. There’s a Discord server for the “Egg Gang” that remains active to this day.

In fact, as the likes on Messi’s photo ticked into the 40 million range, some egg-likers strategically chose to unlike the egg to help him come out on top. The effect was likely negligible, though it spoke to the passion of his supporters.

What lessons can we learn from this passing of the torch? First, obviously, that soccer really is the most popular sport in the world. But also that nothing is permanent online — nor should it be. The beauty of the egg’s four-year reign as king of Instagram is that it came to an end, in such a thrilling moment of celebration and community.

And Messi should keep that in mind. For he cannot sit on the throne without challenges on all sides. They will come, and on a day that is distant to us now, one will prevail. Enjoy the view from up there while you can.

Subscribe

* indicates required

The Enterprise is an online business news portal that offers extensive reportage of corporate, economic, financial, market, and technology news from around the world. Visit to explore daily national, international & business news, track market movements, and read succinct coverage of significant events. The Enterprise is also your reach vehicle to connect with, and read about senior business executives.

Address: 150th Ct NE, Redmond, WA 98052-4166

©2024 The Enterprise – All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept