H&M Discontinued Justin Bieber Merchandise Following Disapproval from Pop Star

125

After Justin Bieber told fans he didn’t “approve” of the clothing bearing his name and likeness, H&M decided not to carry a line of his items. In an effort to show respect for Bieber, H&M announced on Wednesday that it will take the line off of its shelves and website.  And the business refuted allegations that it didn’t ask for his approval. The musician posted in a story on Instagram on Monday, “The H&M merch they made of me is rubbish and I didn’t approve it. Don’t purchase it. 

“H&M has followed all required permission procedures, as we have done in this case,” the retailer said in a statement. “However, out of respect for the collaboration and Justin Bieber, we have pulled the clothing from the sale.”

A representative for H&M told CNBC it pulled all items from the line including t-shirts and hoodies. The collection also included tote bags and phone accessories, according to various media reports. Many of the products featured Bieber himself or lyrics to hit songs like “Ghost” from his 2021 album “Justice.”