Tuesday, July 2, 2024
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Marc Benioff, CEO and Chair of Salesforce recently executed significant sales of company shares, amounting to over $4 million. These transactions, disclosed in a recent filing.

Benioff divested 6,260 shares at an average price of $274.0986, with sale prices ranging from $273.5407 to $274.5300. Additionally, he sold 3,400 shares at an average price of $274.97, within a price range of $274.5500 to $275.5200. Another batch of 4,235 shares was sold at an average of $275.9455, with individual sales prices between $275.5500 and $276.5400. The final set of 1,105 shares was traded at an average price of $276.7384, with prices ranging from $276.5500 to $277.1100.

Despite these sales, Benioff retains significant ownership in Salesforce, holding 12,677,327 shares directly and an additional 10,000,000 shares indirectly through Marc Benioff Fund LLC.

These transactions were executed under a pre-arranged 10b5-1 trading plan, allowing insiders to sell stocks at predetermined times without possessing material non-public information, thus avoiding accusations of insider trading.

The transactions were reported to the SEC on May 6, 2024, and were conducted automatically pursuant to the trading plan established in late December of the previous year.

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