Dwanith kotian Very’s new Haus of Flamingo campaign marks a bold shift, highlighting menswear and kidswear alongside womenswear to reflect customer shopping trends.
Very’s Haus of Flamingo brand platform is evolving, broadening its reach beyond womenswear to include menswear and kidswear, a strategic move driven by new customer insights. The retailer’s latest campaign, “The Departure,” launched on March 13, introduces its first multi-category approach, capitalizing on a significant trend: 40% of its fashion customers now shop across categories.
Since its debut in Summer 2024, Haus of Flamingo has resonated with shoppers, enhancing brand recognition and boosting consideration by 10% within the womenswear sector. This success has prompted Very to extend the platform’s influence, mirroring changing shopping habits and a broader demand for variety in fashion choices.
Set in a stylized airport terminal, the new campaign blends relatable moments, such as navigating an overweight bag or striking a signature flamingo pose at security, with high-fashion flair. This playful, yet sophisticated, backdrop offers a fresh take on seasonal shopping—encouraging customers to escape the winter doldrums and embrace the vibrancy of spring.A key feature of this campaign is Very Pay, the retailer’s flexible payment solution. By highlighting the service, which allows customers to spread payments over time, Very positions itself as an enabler of affordable, on-trend shopping.
Very’s expanded Haus of Flamingo initiative not only adapts to customer behavior but also sets the stage for a more inclusive and dynamic approach to fashion marketing. As customer preferences continue to shift, brands will need to respond with flexibility and creativity to stay relevant.
