Tuesday, February 4, 2025
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“AI isn’t just a tool; it’s a strategic asset that redefines how we approach marketing,” says Satish HC, Executive Vice-President & Chief Delivery Officer, Infosys.

In today’s hyper-competitive landscape, CMOs are turning to AI to decode consumer behavior, predict trends, and drive precision in decision-making. Beyond buzzwords, AI is delivering measurable results — sharper strategies, accelerated campaign rollouts, and enhanced ROI.

Yet, the conversation is shifting. The leaders who truly succeed are those treating AI not as a plug-and-play solution but as an integrated force aligned with their organization’s long-term goals. For small businesses in India, affordable data plans and cloud-based AI are leveling the playing field.

However, challenges remain. Infrastructure costs, fragmented systems, and the ever-persistent talent gap create roadblocks. Ethical considerations further complicate scaling AI. Satish advocates for a pragmatic approach: align AI with critical business priorities, invest in robust data systems, and adopt a vision that transcends quarterly goals.

For marketing leaders, the message is clear — AI is no longer an option. It’s the cornerstone of a competitive edge.

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