Dubai Welcomes 1.77 Million International Tourists in January 2024, Marking 21% Surge

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Body TextDubai experienced a significant uptick in international tourist arrivals during January 2024, with a total of 1.77 million visitors, indicating a notable 21% increase compared to the same period in 2023. This surge in arrivals provides valuable insights into the diverse source markets contributing to Dubai’s status as a prominent global destination.

Diverse Source Markets Drive Growth: The influx of international tourists to Dubai originates from a variety of source markets. Notably, Western Europe emerged as the primary source market, accounting for over 18% of the total visitors.

Hospitality Sector Flourishes: In tandem with the increase in tourist arrivals, Dubai’s hospitality sector witnessed notable growth metrics. The average hotel occupancy rate surged to 83% in January 2024, compared to 80% in the same period the previous year. Occupied room nights experienced a commendable 6% year-on-year growth, totaling 3.84 million. 

Aligning with UAE Tourism Strategy 2031: Dubai’s endeavors in bolstering its tourism sector align closely with the broader objectives outlined in the UAE Tourism Strategy 2031. This strategic framework aims to solidify the UAE’s standing as a premier global tourism destination. Notably, Dubai’s aspirations are encapsulated in the strategy’s target of welcoming 40 million hotel guests annually by 2031, underscoring the city’s commitment to sustained tourism growth and development.