R Pal R/GA introduces a proprietary AI Search Optimisation Platform to help brands maintain visibility as AI-driven search reshapes digital discovery.
As AI-driven platforms like ChatGPT, Gemini, and Perplexity redefine how consumers seek information, traditional SEO strategies are rapidly becoming obsolete. In response, R/GA has unveiled its proprietary AI Search Optimisation (ASO) Platform, designed to help brands navigate this shifting landscape.
The platform offers real-time tracking of brand presence across leading AI search tools, sentiment analysis of AI-generated recommendations, and competitive benchmarking. By leveraging AI-enabled analytics agents and large language models (LLMs), the tool provides actionable insights to enhance brand visibility in AI-driven search environments.
Nick Coronges, R/GA’s Global CTO, emphasized the platform’s role in addressing emerging client needs: “As part of our Innovation Fund, we’re investing in creating new products and solutions for our global clients that address emerging needs.” Marc Williamson, Director of Marketing Sciences at R/GA, added, “We now have continuous monitoring across sectors, brand-specific benchmarking, and can detect changes in real-time.
With over 34% of Google queries now featuring AI-generated overviews, and projections indicating a 25% decline in traditional search engine volume by 2026, brands must adapt to maintain relevance. R/GA’s ASO Platform provides the tools necessary for brands to understand and influence their presence in AI-driven discovery experiences.
