As Super Bowl LVIII approaches, the ad industry is gearing up for a major shift in strategy. According to marketing insiders and trend analysts, 2025 will see a radical departure from the traditional formula of flashy commercials. Instead, humor and the use of QR codes are expected to dominate the advertising space, reshaping how brands engage with millions of viewers during the most-watched event in American television.
One key change involves the rise of comedy, with brands increasingly turning to humor to make a lasting impression. This follows a growing trend where entertainment value has become paramount, with advertisers hoping that laughter will not only capture attention but also create lasting associations with their products. As the competition for consumer attention intensifies, marketers are now embracing a more laid-back and engaging tone, aiming to resonate emotionally with a broad audience.
Additionally, QR codes are expected to play a central role in driving direct consumer interaction. These simple, scannable codes, once considered a novelty, are now being integrated into TV spots in a bid to bridge the gap between passive viewing and active consumer participation. By scanning QR codes, viewers can access exclusive content, promotions, and even participate in live campaigns—creating an immediate link between the ad and consumer action.
While the predictions for 2025 are speculative, one thing is clear: Super Bowl ads will continue to evolve, reflecting changing consumer behaviors and the shifting dynamics of digital marketing. What’s certain is that the familiar spectacle of brand-driven advertising will look very different this time around.