T Vampugani T-Mobile’s Super Bowl ad, showcasing its partnership with Starlink, led the pack, driving 13x more engagement than the average big-game commercial.
T-Mobile’s Super Bowl LVIII ad, highlighting its new collaboration with Starlink, captured the most engagement, according to a report from TV measurement company EDO. With a score of 1263 on the Super Bowl Ad Ranker, T-Mobile’s ad drove almost 13 times more engagement than the average commercial aired during the game.
EDO’s Ad Ranker ranks Super Bowl ads based on post-airing brand engagement, including metrics like online searches and website visits. T-Mobile’s tech-focused ad, showcasing its satellite internet partnership with SpaceX’s Starlink, stood out among the competition, demonstrating how tech brands are increasingly seizing the spotlight during high-profile events like the Super Bowl.
The ad’s success marks a notable trend in the evolving nature of Super Bowl advertising, where tech-centric and high-engagement campaigns are becoming more prominent. T-Mobile’s performance was especially impressive, outpacing 39 other advertisers who also exceeded the median engagement score of 100. However, 54 brands saw their ads fall below that threshold, underscoring the variability of consumer response in the highly competitive ad space.
Ram and Jeep were also top performers, drawing considerable attention with their ads, but T-Mobile’s tech-driven narrative resonated most with the audience, marking a shift toward more dynamic, digital-first strategies in Super Bowl advertising. This year’s results reinforce the growing influence of tech and innovation in shaping consumer engagement during one of the most-watched events in television.
