Dwanith kotian As ad-supported streaming services continue to gain ground, marketers are weighing the effectiveness of platforms from Amazon to YouTube for ad placements.
In the rapidly evolving world of digital advertising, ad-supported streaming services have emerged as an essential battleground for marketers. A new Digiday+ report provides a detailed analysis of how major platforms, from Amazon’s Freevee to YouTube, are positioned in 2025. This first installment of a two-part series offers insights into the offerings, pricing structures, ad innovations, and placement strategies shaping the market.
Streaming services have increasingly become central to advertisers’ strategies, with several platforms offering a variety of options, from traditional display ads to interactive video placements. For example, YouTube’s video ad options allow for highly targeted campaigns, while Freevee presents an alternative for brands seeking a more affordable approach. These services have refined their advertising tools to capture the attention of increasingly fragmented audiences, using features such as dynamic ad insertion and real-time performance metrics.
A key finding from the report highlights the significant share of 2025 ad budgets that brands and agencies are allocating to these platforms. With the streaming industry growing and consumer preferences shifting toward on-demand, ad-supported content, more companies are dedicating resources to this space. The report also underscores the role of personalization, as marketers rely on data-driven insights to tailor their ads more precisely.
The second part of Digiday’s research will delve deeper into how advertisers measure success on these platforms and the challenges they face in navigating ad placements within an evolving ecosystem.
As ad-supported streaming services continue to shape the future of digital advertising, brands must adapt to stay competitive in an increasingly complex media landscape.
