R Pal Renault and Publicis Conseil dominate Europe’s creative awards scene, while Michelob Ultra’s “Dreamcaster” campaign continues to top global rankings.
Renault and Publicis Conseil have emerged as leaders in the European creative landscape, topping the rankings in the latest Business Creative Report. This annual study, now in its eighth year, measures the most awarded global campaigns across various sectors. For the second consecutive year, Michelob Ultra’s groundbreaking “Dreamcaster” campaign, developed by FCB New York, claims the top spot globally.
The Business Creative Report compiles data from over 40 prestigious award shows worldwide, from the Cannes Lions and Epica Awards to local competitions like Golden Drum and The Creative Circle. The rankings span across nine categories, including Automotive, Food & Beverages, Technology, and Luxury, offering a comprehensive view of the year’s most impactful creative campaigns.
Michelob Ultra’s “Dreamcaster” is a standout for its use of haptic technology, which allows blind or visually impaired viewers to feel the fast-paced action of a basketball game. This innovative use of technology has helped the campaign capture the world’s attention and secure the highest honors in creative advertising for two years in a row.
Meanwhile, Renault and Publicis Conseil have established their dominance in Europe, with campaigns that continue to impress on the international stage. The duo’s success reflects not only their creative prowess but also the growing influence of European agencies in global advertising
