Jaspreet Bindra Pringles is bringing humor and star power to the Super Bowl with a quirky ad featuring Nick Offerman and James Harden, united by a common love of mustaches.
Pringles is making a bold statement this Super Bowl with a lighthearted ad campaign that stars actor Nick Offerman and NBA superstar James Harden, both of whom have become synonymous with distinctive mustaches. The snack brand’s new commercial, set to air during the 2025 Super Bowl, revolves around the unlikely pairing of the two men, drawing attention to the power of the mustache as a symbol of confidence, individuality, and, of course, delicious snacks.
The ad takes a playful, tongue-in-cheek approach, showing Offerman and Harden in various humorous situations, all while enjoying Pringles. The commercial taps into the ongoing cultural fascination with facial hair, especially mustaches, which have had a significant resurgence in recent years. The two stars’ chemistry and comedic timing are expected to generate buzz and ensure the ad leaves a lasting impression on viewers.
Pringles, known for its irreverent marketing, has long used humor to differentiate itself in the crowded snack market. The brand’s strategy with this ad is to embrace pop culture trends while continuing to foster a relatable, fun-loving image. By enlisting Offerman, whose deadpan humor has made him a household name, alongside Harden, who brings athletic charisma and appeal, Pringles is aiming for broad appeal across a diverse audience.
The ad represents a shift towards combining humor with relatable cultural moments, appealing to both nostalgic fans and newer, younger generations who embrace meme-worthy content. In a Super Bowl landscape often dominated by high-budget spectacles, Pringles continues to stand out with its ability to connect with consumers through wit and humor.
As the Super Bowl rapidly approaches, Pringles is positioning itself for another memorable moment in the marketing world, using humor and star power to drive brand recognition.
