Samarth I Marriott Bonvoy orchestrated a citywide scavenger hunt in New Orleans, enlisting 25 Jason Kelce look-alikes to enhance Super Bowl festivities.
In a creative marketing move ahead of Super Bowl LIX, Marriott Bonvoy transformed New Orleans into a live-action treasure hunt, enlisting 25 Jason Kelce look-alikes to engage fans and elevate the city’s festive atmosphere.
The event, dubbed “Kelcepalooza,” invited five teams of fans to locate the real Jason Kelce among his doppelgängers scattered throughout the French Quarter. Participants collected footballs from each look-alike, culminating in a final search for a golden football. The winning team, a couple from Texas, secured a stay in the Courtyard Super Bowl Sleepover Suite within the Caesars Superdome and tickets to the game.
This initiative was part of Marriott Bonvoy’s broader strategy to enhance its partnership with Jason Kelce, who has served as the brand’s first “Fanbassador” since September. Peggy Roe, EVP and Chief Customer Officer at Marriott International, noted that the event aimed to “tie this to the rest of our campaign and what we’ve been doing with working with Jason Kelce.”
The “Kelcepalooza” event not only provided fans with a unique Super Bowl experience but also underscored Marriott Bonvoy’s commitment to innovative marketing strategies that blend entertainment with brand engagement.
