Sourav Choudhary Generative AI, AI-driven personalization, and composable architectures take center stage at Adobe Summit 2025, as the company reshapes the digital experience landscape.
As digital experience leaders converge in Las Vegas for Adobe Summit 2025, the focus will be squarely on the future of AI-driven personalization and composable architectures. Scheduled for March 17-20, the summit promises to showcase Adobe’s latest advancements, including expanded AI capabilities and deeper integration into its core platforms like Adobe Experience Manager (AEM).
A key theme will be generative AI, particularly its role in scaling personalized customer experiences in real time. Adobe aims to demonstrate how its AI tools can enhance engagement across diverse content formats, from text and images to audio, video, and 3D. Expect notable expansions to Adobe’s Firefly platform, which is likely to introduce new features for these formats, further solidifying its position in the generative AI space.
Personalization at scale will also be a central focus, with Adobe highlighting how AI can optimize content and drive conversions. The company has already made strides in AI-enhanced content creation—think automated image generation and tone adjustment—but this year, the focus will shift to improving traffic acquisition, engagement, and overall customer journey optimization.
Adobe Experience Manager (AEM), long a cornerstone of Adobe’s digital experience suite, will see deeper AI integration. While last year’s summit featured AEM’s AI in basic content creation, this year’s updates are expected to address more complex needs, such as customer journey mapping and conversion optimization.
As the digital landscape shifts, Adobe is facing increased competition from emerging players like Builder.io and Contentful, who are expanding their capabilities beyond headless CMS into full-scale digital experience platforms. The summit will likely shed light on Adobe’s strategy to stay ahead, with a particular emphasis on modular and composable architectures—an area where demand is rapidly growing.
