R Pal In its ongoing bid to capture a larger share of the video content market, LinkedIn has introduced a new video metric that allows creators to track the average watch time of their videos. This feature, launched as part of a broader effort to enhance video engagement on the platform, offers both creators and brands deeper insights into the performance of video content.
The new average watch time metric, which complements existing video stats like total watch time and views, is aimed at providing more granular insights for creators. LinkedIn has found that this metric can give brands a clearer picture of how engaged audiences are with video content, potentially influencing their investment in influencer partnerships. Creators, in turn, can use this data to demonstrate the effectiveness of their content and attract sponsorship opportunities. Despite the positive reception from some creators, there are concerns about accessibility. Currently, users must navigate through individual video analytics to view average watch times, a process that could be streamlined for more efficient use.
Additionally, LinkedIn is prioritizing content from creators within users’ networks while gradually introducing more unconnected content based on user behavior. This algorithm shift, coupled with LinkedIn’s unique demographic insights, underscores its effort to distinguish itself from other video platforms by targeting professional audiences.
