Leah Davis, Chief Marketing Officer of SailGP, is redefining the global sports league’s marketing strategy with an emphasis on innovation and audience engagement. Since joining in 2021, Davis has led SailGP through a period of significant transformation, helping the league amplify its reach and connect with a new generation of fans. With a robust background in both digital marketing and sports branding, she’s guiding SailGP toward its goal of becoming the most sustainable and inclusive global sports series.
Leah Davis’ appointment as CMO of SailGP marked a pivotal moment for the sailing series, which has been striving to make a name in the competitive world of global sports. Under her leadership, the brand’s marketing efforts have become more focused on sustainability, cutting-edge digital media, and enhancing the live fan experience. Central to Davis’ strategy is SailGP’s commitment to environmental responsibility, with a strong focus on reducing the sport’s carbon footprint. She’s spearheaded the “Race for the Future” initiative, positioning SailGP as a leader in eco-friendly sports.
Davis also prioritizes the digital landscape, leveraging data and tech to create an immersive fan experience. By tapping into social media platforms and new digital tools, SailGP has expanded its global audience base, particularly among younger, tech-savvy viewers. This approach has made SailGP more than just a sporting event; it’s now a lifestyle brand, attracting diverse sponsors and partnerships.
In addition to digital and sustainability initiatives, Davis has worked to shift SailGP’s branding to reflect a more inclusive and diverse image. By elevating women’s representation and promoting the league’s values of equality, Davis has ensured that SailGP remains relevant in an era that demands more than just entertainment—it demands purpose.
As SailGP enters its next phase, the emphasis will be on creating even stronger fan engagement and pushing further into emerging markets, particularly in Asia. For Davis, the challenge remains clear: how to balance the thrill of competitive sailing with broader cultural and environmental ambitions. But if her track record is any indication, SailGP is headed for a sustained period of growth and recognition.