teja balla British heritage brand Celtic & Co. expands into the US market, launching its Spring/Summer 2025 collection with major retailers Nordstrom and Macy’s.
Celtic & Co., a renowned British heritage fashion label, is making a strategic move to expand its presence in the United States with a collaboration with Nordstrom and Macy’s. The Spring/Summer 2025 collection, set to launch by the end of February, will mark the brand’s first major foray into these prominent U.S. retail channels.
Zoe Bray, Managing Director of Celtic & Co., expressed enthusiasm about the partnership, highlighting the significance of reaching new customers in the U.S., the brand’s largest international market after the UK. “This collaboration with such iconic retailers is a milestone for us. We’re excited to expand our reach and gather valuable insights that will further bolster our presence in the U.S. market,” Bray noted.
The partnership was facilitated by Refined Networks, a firm dedicated to launching fashion brands in global digital markets. Refined Networks has a history of success, supporting brands like United Colors of Benetton and Sisley in expanding their online footprints worldwide. Ian Wallis, Managing Director at Refined Networks, emphasized the appeal of Celtic & Co.’s commitment to sustainability, pointing out the brand’s use of ethically sourced natural fibers, which is likely to resonate with U.S. shoppers increasingly drawn to eco-conscious fashion.
Celtic & Co.’s move underscores the growing trend of British fashion brands, from high-end names like Burberry and Alexander McQueen to fast-fashion giants like ASOS and Boohoo, tapping into the lucrative U.S. market. With its focus on sustainable, heritage-driven design, Celtic & Co. is well-positioned to capture a segment of the U.S. consumer base eager for both style and sustainability.
