Nupur Dayal Dentsu Inc. Tokyo has clinched the top spot in the 2025 World Creative Rankings for the Asia-Pacific region, reflecting its unwavering commitment to creative excellence.
In a comprehensive analysis encompassing 2,460 campaigns from 1,653 clients collaborating with 1,215 agencies, Dentsu Inc. Tokyo emerged as the most awarded agency in APAC. This achievement underscores the agency’s dedication to innovation and its influential role in shaping the region’s advertising landscape.
Following closely, TBWA\Hakuhodo Tokyo secured the second position, with Ogilvy Thailand, Cheil Worldwide Seoul, Leo Burnett India, and Wolf BKK Thailand completing the top six. Each of these agencies has demonstrated remarkable creativity, contributing significantly to the region’s dynamic advertising industry.
The rankings also highlighted individual excellence, with Yasuharu Sasaki of Dentsu Inc. Tokyo recognized as the leading Chief Creative Officer in Asia. Other notable leaders include Takahiro Hosoda of TBWA\Hakuhodo Tokyo and Gumpon Laksanajinda of Ogilvy Thailand, whose visionary leadership has been instrumental in their agencies’ successes.
These accolades are determined by evaluating performances across major international and regional advertising award shows, including Cannes Lions, London International Awards, The One Show, D&AD, New York Festivals, Clio, MAD Stars, Spikes Asia, Campaign Brief’s THE WORK, AWARD, AdFest, and The One Club’s One Asia awards. Such rigorous assessment ensures that the rankings reflect true creative prowess and industry impact.
Dentsu Inc.’s ascent from the sixth position last year to the pinnacle this year signifies a strategic emphasis on creativity and adaptability. This achievement not only enhances the agency’s reputation but also sets a benchmark for excellence in the Asia-Pacific advertising sector.
