Venu Sports to Launch with $42.99 Monthly Subscription, Aims to Capture Younger Audiences

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Venu Sports, the newly established streaming service created through a collaboration between Walt Disney, Fox, and Warner Bros Discovery, has announced its pricing and launch details. Scheduled to debut this fall, Venu Sports will be offered at a monthly subscription rate of $42.99, and new users can take advantage of a seven-day free trial, as revealed on Thursday.

The service was initially announced in February with the goal of attracting younger audiences who have largely moved away from traditional cable TV. By leveraging a comprehensive portfolio of sports broadcasting rights, Venu Sports aims to capture the attention of sports enthusiasts with access to high-profile events, including the National Football League (NFL), the National Basketball Association (NBA), and the FIFA World Cup.

Bundled offerings are becoming increasingly prevalent among media companies, as they seek to appeal to cost-conscious consumers who are reluctant to subscribe to multiple services separately. Venu Sports is positioning itself as a value-packed alternative by providing a diverse array of sports content.

“The streaming service will offer subscribers access to 14 live sports channels and a vast on-demand library featuring content from the combined portfolios of our partner companies’ sports networks and ESPN+,” stated Venu Sports in its announcement.

Pete Distad, a former executive at Apple, is leading Venu Sports. The service has set an ambitious target of reaching 5 million subscribers within the first five years of its launch in the United States.

In addition to the standalone subscription, Venu Sports will be accessible through a new app. Subscribers will also have the option to bundle their Venu Sports subscription with other popular streaming services, such as Disney+, Hulu, or Max, providing added flexibility and value.

As the streaming landscape continues to evolve, Venu Sports’ entry represents a significant move by major media companies to cater to shifting viewer preferences and consolidate their sports broadcasting assets under a unified platform.