Airbnb has announced the promotion of Prasidha Menon to the pivotal role of Head of Brand and Product for the Asia Pacific region. Menon, who has been with the company since 2020, will now oversee the brand’s positioning and product development across one of its most dynamic markets. This move underscores Airbnb’s commitment to strengthening its presence in the region, which has long been a key driver of growth.
In her new role, Menon will be responsible for shaping Airbnb’s product offerings to better align with the diverse and rapidly evolving needs of consumers across Asia Pacific. She will also lead efforts to refine the company’s brand messaging and marketing strategies to resonate with local audiences while maintaining its global identity. The move is part of Airbnb’s broader strategy to stay ahead of competitors in a fast-changing travel landscape.
Before joining Airbnb, Menon held senior roles in leading brands across the technology and consumer goods sectors, bringing a wealth of experience in marketing, product strategy, and leadership. Her tenure at Airbnb has seen her contribute significantly to the company’s growth in the region, especially during the post-pandemic recovery phase, when Asia Pacific became one of the fastest-growing markets for Airbnb.
Her appointment is expected to bolster Airbnb’s position as a leader in the competitive travel and short-term rental market, particularly as the region’s travel demand continues to surge. With consumer expectations around travel experiences evolving rapidly, Menon’s leadership will be crucial in navigating these shifts and ensuring Airbnb’s continued success.
As the travel industry continues to recover and innovate, the role of regional leadership in adapting global brands to local demands has never been more critical. Menon’s expertise will be central to Airbnb’s strategy as it looks to cement its place as a household name across the Asia Pacific region.