Dinesh Ramachandran JCPenney and SPARC Group have appointed Marisa Thalberg, a seasoned marketing executive with a track record of transformation, as their new Chief Marketing Officer. Thalberg, who previously served as the CMO of Taco Bell, will now oversee the marketing strategy for both brands under SPARC Group’s umbrella, which also owns several other well-known retail names.
This move signals a pivotal shift for JCPenney, which has struggled in recent years to regain its footing in an increasingly competitive retail market. With Thalberg’s extensive experience in revitalizing brand identities, the company is aiming to reinvigorate its image and appeal to younger, more diverse shoppers. Thalberg is known for her ability to blend digital innovation with traditional marketing, and she is expected to leverage these skills to help JCPenney adapt to changing consumer expectations.
Thalberg’s appointment is also part of a broader effort by SPARC Group to create a cohesive, forward-looking marketing strategy across its portfolio of brands. Under her leadership, the marketing team will focus on enhancing customer engagement and driving growth by rethinking everything from the company’s advertising to its social media presence.
In her new role, Thalberg will be tasked with bringing a fresh perspective to JCPenney’s long-standing image while aligning the brand with the demands of the modern retail landscape. Industry insiders are watching closely to see how she will navigate the challenges of revitalizing a legacy brand in an era dominated by e-commerce and shifting consumer habits.
