R Pal Burrell Communications Group has named God-is Rivera as its Chief Strategy Officer, marking the agency’s first appointment to this role in over a decade. Rivera, renowned for her expertise in inclusion, strategy, and cultural marketing, brings a wealth of experience from leading roles at Twitter, Disney, and Essence Ventures.
At Twitter, Rivera served as Global Director of Culture and Community, where she played a pivotal role in amplifying diverse voices and fostering inclusive campaigns. Her efforts notably supported and elevated communities such as “Black Twitter,” enhancing their engagement with brands.
Following her tenure at Twitter, Rivera joined The Walt Disney Company as Vice President of Inclusive Marketing, overseeing strategies across platforms including ESPN+, Hulu, and Disney+. She then transitioned to Essence Ventures as Chief Content Officer, leading content strategies for brands like Essence, Afropunk, and Beautycon.
Tara DeVeaux, CEO of Burrell Communications, expressed enthusiasm about Rivera’s addition to the leadership team: “I have been a fan since her days at Twitter, and jumped at the chance to have her join the leadership team here.”
Rivera’s appointment aligns with Burrell Communications’ ongoing efforts to restructure and strengthen its executive leadership under DeVeaux’s guidance. The agency, known for its focus on multicultural markets, aims to leverage Rivera’s extensive experience to drive future growth and innovation.
