Alok Kejriwal Hyundai-owned Genesis names Amy Marentic as its new CMO, replacing Drew Slaven. The move aims to sustain the brand’s luxury market momentum.
Genesis Motor America has appointed Amy Marentic as its new Chief Marketing Officer, signaling the brand’s ambition to strengthen its position in the luxury vehicle market. Marentic, who joins from Circana, takes over from Drew Slaven, who left the company in January after a brief tenure starting in March 2024.
The hire comes at a pivotal time for Genesis, which has seen steady growth in the competitive luxury segment. Under Hyundai’s ownership, the brand has rapidly expanded its presence in North America, bolstered by models like the GV80 and GV70, which have earned both industry accolades and consumer interest. Marentic’s extensive experience, particularly in consumer insights and brand strategy, positions her to lead Genesis’ marketing efforts as it seeks to build further on its momentum.
Marentic’s background at Circana, where she led marketing strategy and insights, will be valuable as Genesis continues to refine its customer engagement and digital marketing strategies. The company’s focus on elevating its luxury image and expanding its customer base will likely be at the heart of her agenda.
Her appointment also marks a shift in leadership following the short tenure of Slaven, who joined the brand only a year ago. The transition reflects a growing demand for more dynamic and targeted approaches to marketing within the increasingly competitive luxury car market.
With Marentic at the helm, Genesis is poised to sharpen its marketing strategy and accelerate its efforts to capture a larger share of the luxury automotive market, a segment defined by shifting consumer preferences and high expectations.
