Saran Yadagiri Mitsubishi’s latest innovation, the “Intelligent Companion,” leverages IBM’s AI technology to offer an immersive, personalized vehicle purchasing experience for the 2025 Outlander.
In a bold move to enhance the car-buying journey, Mitsubishi Motors Canada has launched “The Intelligent Companion,” a cutting-edge AI-powered tool designed to transform how customers interact with the 2025 Mitsubishi Outlander. Released on March 5, 2025, the initiative marks a significant milestone in the automaker’s focus on innovation and customer engagement.
Developed in partnership with WongDoody, an Infosys company, and powered by IBM’s watsonx AI portfolio, the tool integrates advanced generative AI and 3D visualization to offer personalized, real-time guidance through the Outlander’s features. Unlike traditional vehicle tours or static brochures, “The Intelligent Companion” adapts to individual customer preferences, allowing users to explore the Outlander in a dynamic, interactive environment. This AI-driven companion uses the IBM Granite model, tailored with Outlander-specific data, to create a seamless, engaging experience for potential buyers.
Mitsubishi, a challenger brand in the competitive Canadian automotive market, views AI as an essential asset for enhancing customer value. “The Intelligent Companion” leverages IBM’s watsonx Orchestrate and watsonx.ai, ensuring that each interaction feels natural and personalized. Trained with Canadian target audiences in mind, the tool provides highly relevant, context-specific responses to customer queries, making the buying process more intuitive and engaging.
What sets this launch apart is the speed with which it was brought to market. From concept to deployment, the project moved swiftly—just twelve weeks in total—highlighting the expertise of WongDoody and the flexibility of IBM’s AI technology.
As Mitsubishi Motors Canada continues to differentiate itself with innovative solutions, “The Intelligent Companion” sets a new standard for AI-powered, customer-centric vehicle purchasing experiences.
As AI continues to shape the future of automotive marketing, Mitsubishi’s bold approach signals a shift toward hyper-personalized, technology-driven consumer engagement.
