Fuelled by Pho, a UK-based Vietnamese restaurant chain, is set to launch an innovative and eye-catching marketing stunt in London. In a bold move that combines creativity with functionality, the brand will unveil the world’s first bone broth dispensing billboard, as part of a two-day pop-up event at London Station.
The concept, which blends the appeal of street food with the engagement of digital advertising, will allow passersby to sample freshly brewed bone broth from a large-scale billboard. Positioned in a prime location, the installation is designed to attract commuters and food enthusiasts alike, offering them a chance to interact with the brand in a memorable way. The billboard will function as a vending machine, dispensing the nourishing broth directly to participants, creating an instant connection with Fuelled by Pho’s core product.
The campaign is part of Fuelled by Pho’s broader strategy to raise brand awareness and highlight the health benefits of bone broth, a growing food trend. The brand, which has made a name for itself by serving healthy, flavorful pho and other Vietnamese dishes, is now capitalizing on the wellness movement that has made bone broth a staple in many diets. The pop-up event also marks a new phase in experiential marketing, where physical interactions create an immersive brand experience.
The unique activation is expected to generate buzz across social media platforms, attracting attention not just from Londoners but from international audiences. By merging food culture with cutting-edge advertising, Fuelled by Pho is positioning itself as a forward-thinking brand in the competitive UK food scene.