As the Consumer Electronics Show (CES) 2025 approaches, marketing and ad agencies are gearing up for a new era of tech-driven opportunities. The annual event has long been a barometer for innovations across industries, but this year’s focus on artificial intelligence (AI) and emerging technologies signals a significant shift in how agencies approach everything from customer engagement to deal-making.
AI has quickly moved from a niche technology to a core part of the marketing ecosystem, and CES 2025 promises to further amplify its potential. Agencies are already harnessing AI tools to streamline campaign development, personalize customer experiences, and optimize media spend. At the same time, new advancements in augmented reality (AR), virtual reality (VR), and 5G connectivity are transforming how brands interact with consumers, creating more immersive and dynamic touchpoints.
“AI is revolutionizing the way we create and deliver messages,” said a leading strategist at CES. “It’s no longer about broad strokes but about targeting individuals with hyper-relevant, personalized content at the right time and place.”
The rise of AI and advanced analytics has also led to more data-driven approaches, allowing brands to understand consumer behavior in granular detail. However, this shift brings challenges, as agencies must balance the precision of automation with the creativity that defines great campaigns.
Deal-making also plays a key role in CES 2025, with brands and tech companies seeking to collaborate on the latest breakthroughs. With more companies entering the tech and advertising space, agencies are positioning themselves as vital intermediaries, helping to bridge the gap between innovation and execution.
As CES 2025 draws near, it is clear that the future of marketing and advertising will be shaped by technology. The agencies that can best navigate the opportunities and challenges of this new landscape will be the ones who lead the charge in 2025 and beyond.