Union Standard Insurance Group Rebrands as Berkley Southwest

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W. R. Berkley Corporation (NYSE: WRB) has announced the rebranding of its Union Standard Insurance Group to Berkley Southwest, effective immediately. The name change aims to better align with the business’s mission of catering to the diverse needs of clients and partners in the U.S. Southwest region.

Led by president John Henle, Berkley Southwest will continue its commitment to providing high-quality insurance products, innovative risk management solutions, and personalized claims handling services to its clients and agency partners. The rebranding initiative includes the introduction of a new logo and an enhanced website to offer an improved user experience.

W. Robert Berkley, Jr., President and CEO of W. R. Berkley Corporation, expressed satisfaction with the rebranding, emphasizing Berkley Southwest’s dedication to serving the southwestern United States. He praised Berkley Southwest as one of the earliest additions to Berkley’s portfolio of 60 businesses, highlighting its adherence to the company’s decentralized model. Berkley expressed confidence in the knowledgeable and talented team at Berkley Southwest and anticipated their continued success.