Skechers and Super League Forge Path in Metaverse Shopping

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Skechers and Super League have teamed up to pioneer metaverse shopping through their partnership with Roblox Livetopia. This collaboration aims to leverage the vast user base of the popular gaming platform to provide young consumers with an interactive space to explore and engage with Skechers products.

At the Skechers Livetopia virtual store, visitors can embark on a treasure hunt for exclusive digital items and experiment with virtual try-ons of popular designs, fostering a sense of community and brand interaction. Within the first five weeks of its launch, the store has already garnered impressive metrics, including 3.4 million visits, 4 million try-ons, and nearly 45 million impressions.

Michael Greenberg, President of Skechers, emphasizes the company’s commitment to embracing technology to engage customers, recognizing the importance of connecting with fans across various platforms. This move aligns with Gen Z preferences, as highlighted by a Roblox survey indicating that 49% prefer to shop with friends in the metaverse.

Skechers’ virtual store showcases a diverse range of products, from fashion collections to performance shoes, featuring signature comfort innovations such as Hands Free Slip-ins, Arch Fit, Max Cushioning, and Air-Cooled Memory Foam technologies.